Business English Day: Cultural Event Marketing

Mostrar ampliado

Daniel Simón

Music Festivals. Corporate sponsored shows. In-store happenings. Only the big brands can make them happen? Our host for this Business Day, Profesional Event Organizer Daniel Simón, thinks different.

Today we will discover a new concept: Cultural Event Marketing. The posibility of promoting our brand, shop or company through concerts, personalized plays or guerrilla events. The organizers believe that you don't have to be Heineken to propose your own concerts and this way staging a more efective, memorable and possibly cheaper marketing proposal.

Daniel Simón is a well-knowed event organizer and cultural manager in Alicante Area, having been the Chief of Communications for Fnac and one of de heads of the CAMON project. A freelance for 6 years now, he reciently joined forces with CJ Navas and Jorge Villar to form Asuntos Aleatorios, a company devoted to serve as a bridge between artist, companies and institutions.

We'd like to have a fun day dedicated to talk about our favorite cultural ways of entertainment and what the companies can learn from them. Because, as it's knowed, "Culture is liked, Advertisment is loathed"

Inscribe:

You can inscribe yourself through this link: